As the name suggests, short-run packaging is the process of printing smaller quantities, such as 100 units or less, to meet a business’ exact demands. Short-run packaging is ideal for prototype development, or when you need custom-printed packaging fast and don’t want to incur the high costs associated with long print runs. It also allows for quicker turnaround times and lower minimum order quantities.
Below we list seven ways in which businesses can use short-run packaging to their advantage.
1. Prototype Development for New Ideas
If you’re looking to develop a prototype for your product, short-run packaging is an ideal solution. You can create a small batch of packaging to test out your product design and ensure that it meets all your requirements before committing to a large print run.
2. Improve Cost Efficiency by Managing Quantity
Short-run packaging is a more cost-effective solution than long-run offset printing, making it ideal for businesses on a tight budget. You can get your packaging printed quickly and cheaply, without compromising on quality.
3. Personalize Your Packaging to Your Target Groups
With short-run packaging, you can personalize your packaging to suit your brand. You can print your logo, branding colours, and other design elements onto your packaging to create a unique look that will help your product stand out from the competition.
4. Get Faster Turnaround Times for Urgent Orders
Short-run packaging has a much shorter turnaround time than long-run printing. This means that you can get your packaging printed and shipped to you in a matter of days, instead of weeks or months.
5. Low Minimum Order Quantities for Flexibility
Short-run packaging has low minimum order quantities, making it ideal for businesses that don’t need a large number of packaging units. You can order as few or as many units as you need, without having to worry about excess inventory.
6. Limited-Edition Offerings
If you want to offer a limited-edition product, short-run packaging is the perfect solution. You can create a small batch of packaging, with a unique design that will make your product stand out without needing to commit to a large print run.
7. Release a New Product
If you’re launching a new product, short-run packaging can help you get your product to market quickly and efficiently. You can print a small batch of packaging to test out your product design and ensure that it meets all your requirements before committing to a large print run.
Why Businesses Should Consider Magenta Depot’s Short-Run Packaging
Short-run packaging has many uses for businesses. These are just a few of the ways you can use it to your advantage. If you are considering using short-run packaging, be sure to talk to a professional to see if it is right for you.
Magenta Depot offers short-run packaging solutions for businesses of all sizes in Toronto and across Canada. Our custom-printed packaging is perfect for prototype development, personalization, and more. Let us help you find the perfect custom-printed packaging solution for your business. Contact us today to learn more about our services.
