There is a myth that mailer subscription boxes are obsolete in the digital age. This article debunks the above custom-printed packaging myth and various others.
Custom mailer subscription boxes have the potential to take your business over the edge. Unfortunately, there are a lot of misconceptions about the creative and ordering process for this type of custom-printed packaging that can discourage some business owners and marketing directors from taking the leap. We’ve taken the liberty of creating a list of some of the most common custom-printed packaging myths and debunking them so you can make a better informed marketing decision for your business.
Myth #1: Large Minimum Orders Are Always Required
Not all custom-printed packaging companies require large minimum orders. Short-run packaging is an excellent alternative to long-run packaging orders. It can save you a great deal of money on your purchase orders without committing you to a specific packaging design for a long period of time. With this option, you can also change your packaging design on a seasonal basis and create timely themed packaging that your customers will appreciate. Always check to see if your custom-printed packaging supplier has a minimum order requirement. If they do, find one that doesn’t like Magenta Depot.
Myth #2: Turnaround Times Are Long
With short-run packaging orders, turnaround times can be cut down to approximately two weeks or less. It depends on when you place the order, the distance it’s being transported, and the complexity of the design. At Magenta Depot, we strive to provide a quick, easy, and convenient ordering experience for our customers, so that we can guarantee you receive your custom-printed e-commerce subscription boxes just in time to launch your latest product or service.
Myth #3: Labels Are More Affordable
The truth is that the cost of printing and manually applying labels for each new packaging design could be significantly higher than simply ordering short-run custom-printed packaging. Whether you’re promoting or launching a new product or are planning on giving away branded goodies at an upcoming business event, custom-printed packaging is actually the more affordable option with lower upfront costs. Small businesses with limited resources will most likely have to invest in manual label application, which can get tricky and time-consuming if you don’t have enough manpower to get the job done quickly. Even if you do have sufficient manpower, there’s no guarantee that the labels will all be applied evenly and this will result in an inconsistent and unattractive packaging aesthetic.
Myth #4: Custom-Printed Packaging Is Too Complex with an In-House Graphic Designer
You don’t need a professional graphic designer on staff to create stunning custom-printed e-commerce packaging for your brand. You already have the artistic vision of what you want your branding to look like; you just need access to the proper tools to bring it to fruition. Working with a professional custom-printed packaging design and printing company like Magenta Depot will help you accomplish even the most complicated graphic design goals for your brand.
Myth #5: Mailer Subscription Boxes Are Incompatible with E-Commerce
This couldn’t be further from the truth. Custom mailer subscription boxes and e-commerce businesses are a match made in marketing heaven. The former offers a personalized customer experience while the latter delivers top-notch convenience and satisfaction. It’s the perfect solution to bringing the two marketing realms together to help you grow your business and create a unique branding experience for your customers.
Now that we’ve debunked these custom-printed packaging myths, here are a few reasons why you should work with Magenta Depot:
- All of our boxes are designed by you and printed right here in Canada
- We have no order minimum requirements
- We guarantee a two-week turnaround rate
- Take advantage of a convenient 24/7 ordering platform and a simplified design process
- There are no setup fees, which means significant cost savings
Contact us today to learn more!
