Grow Your Subscription Box Brand with Outside-the-Box Marketing

Custom-printed packaging and subscription boxes are like unique calling cards for your brand. Whether you’re a well-established business going through the rebranding process or a start-up trying to forge your own path in the e-commerce realm, custom subscription boxes are a great way to get noticed and generate buzz for your latest promotions or products. In today’s hypercompetitive digital marketing world, it’s more important than ever to constantly revamp and supercharge your branding in any way you can.

Key Branding Elements to Make Your Custom Subscription Box Packaging Memorable

If you’re looking for inspiration for custom-printed box subscription box packaging, here are some important elements that can give your branding that extra wow-factor.

Voice: What Is Your Brand Trying to Say? Ask yourself what your goals are and what you’re trying to communicate to your target audience? What elements or characteristics do you want associated with your brand? How do you want your brand to be perceived? Above all, what inspires you? These are all critical questions to ask when creating a unique subscription box design.
Position: What Does Your Brand Stand for? This is pretty self-explanatory. It has to do with what your brand represents to you and how you want it to be received by your target audience. Are you trying to make a political statement? Are you showing solidarity with a marginalized group? Or are you simply trying to educate people about a specific culture?
Differentiation: What Makes Your Brand Unique? Certain design elements can have a significant impact on consumers. Sometimes, to make an impact, you have to go to extremes. Incorporate bold, vibrant colours and patterns or soft tones depending on your brand messaging. The point is to get creative and do something that other brands aren’t doing.
Relevance: What Does Your Brand Offer? When creating a subscription box packaging design, consider what products and services your brand has to offer. What’s the most effective way of delivering those offerings to your customers? How can you make your target audience aware of your promotions and new products? The answer is through clever and uniquely branded packaging that speaks to your target audience.

Custom-Printed Subscription Box Packaging Design Elements to Consider

Choose the Right Colour Palette

Visuals give your brand a voice. They define the core elements of your brand that you want to showcase to your target audience. Moreover, the right colour palette can elicit strong feelings from consumers about your brand on a psychological level. When choosing the colour palette for your custom subscription box packaging, make sure you go with one that truly represents your brand and the messaging you’re trying to convey to the world. If your packaging is a mess or doesn’t accurately represent your brand, then your messaging will get lost.

Brand Markings and Logo

Another important aspect of marketing via subscription box design is your brand logo. It needs to strike a good balance between being visible and recognizable without completely overpowering the rest of the packaging design. Although your brand logo is at the center of your entire packaging design, sometimes it can be a good thing to flex your creative muscle and show your customers a different side of your company.

Cohesive Branding and Design

In addition to being completely unique to stand out from your competitors, your branding design also needs to be cohesive. That’s not to say it has to be one-note, but it should definitely maintain some form of consistency—yes, even when you’re going through the inevitable rebranding phase. How can you marry the notion of cohesiveness with rebranding? Start by making small design changes so that your brand is still recognizable, but slightly different at the same time. These innovations keep customers on their toes while still compelling them enough to keep supporting your brand. Who knows? You might even attract a few new customers along the way, which is the intention anyway.

Other Practical Considerations for Better Customer Experience

Here are some top practical considerations that can impact and define customer experience.

Sustainable, eco-friendly design. Customers want to support brands they can feel good about. Use less plastic and incorporate eco-friendly materials and minimalistic designs whenever possible.
Protective elements for fragile products. It can be extremely disappointing for customers to order a product online only to have it arrive in pieces due to a lack of protective packaging. Make sure that you use the appropriate amount of bubble wrap or other biodegradable packing peanuts to protect fragile items.
Packaging that’s easy to handle in transit. Supply chain workers in warehouses and distribution centers are on a tight schedule. They move fast to load items onto delivery trucks. Delivery truck drivers also strive to deliver items on time. Packages get loaded and unloaded fairly quickly during this process, so it’s important to make your packaging as damage-proof and easy to handle as possible.

Use Outside-the-Box Marketing to Grow Your Subscription Box Brand

Build your e-commerce brand by:

Partnering with well-known social media influencers
Creating and encouraging user-generated content
Promoting special offers and incentives to increase signups
Studying and refining your target audience

Order Custom-Printed Packaging in Canada

With a serious passion for design, the branding experts at Magenta Depot have mastered the art of creating stunning and unique custom-printed subscription packaging and boxes. Let us help you bring your vision to life. Here’s the Magenta Depot advantage: