Custom-Printed Product Boxes: High-Quality Packaging on a Budget

Custom-printed packaging is the final frontier when it comes to differentiating your brand and products from your competitors. Generally speaking, most consumers are drawn to innovative, colourful, and clever packaging that both acts as a protective barrier for their products but also communicates your brand story. The best way to connect directly with your customers is to tell them exactly who you are. What better way to accomplish that goal in a meaningful way than by presenting them with unique premium packaging that screams luxury?

Of course, that doesn’t necessarily mean that custom-printed packaging has to come with a massive price tag attached. It IS possible wrap your merchandise in high-quality packaging that also looks good without breaking the bank.

Elements of a High-Quality Product Box

The lifecycle of a product box is often a long and sometimes tedious journey. Starting from the conceptual phase and moving through the manufacturing and distribution processes, there’s a lot that goes into the design and execution of the final product. High-quality product boxes don’t just provide a sturdy protective barrier for your merchandise; they also tell the story of your brand and reflect the growth of your business. Aesthetic value is therefore highly important.

With that in mind, here are a few key elements that every well-made product box should have:

Brand logo. Your brand logo should be clearly displayed on your product box. It should be printed in a legible font. Avoid using hard-to-read or illegible fonts or fonts that don’t coincide with your brand’s image.
Product name. Have you ever picked up a product in a store with a confusing or nondescript package, wondering what it is without being able to identify the product inside? It’s extremely frustrating and most people lose interest in a matter of seconds. People want to know what’s inside the beautiful package they’re looking at. Whether your product is sold online, in-store, or both, the packaging needs to depict exactly what you’re selling, what it’s for, and how to use it. Otherwise, you’re going to have a hard time selling your products.
Product descriptions. Product descriptions give you the opportunity to explain why people need your product and how it works. This will help uncertain customers decide if it’s something worth buying for them.
Product use instructions. Not all products require instructions, but it’s certainly a good idea to include them for those that do—especially if there are potential liability issues involved. If the instructions are too complex to print on the outside of the box, then be sure to include an instruction manual inside the packaging.
Bar code. This is a no-brainer. All products need a bar code with a unique SKU or else there’s no way of tracking orders and purchases.

Factors to Get a Cost-Effective Premium Box

As much as it’s important to impress your customers with the design of your custom packaging, it’s equally important to keep the costs of your packaging as low as possible. Believe it or not, it’s possible to do this without compromising on quality.

Here are a few pointers to help you create stunning, attention-grabbing premium product packaging without paying premium prices.

Create a Strict Budget

Packaging serves the dual purpose of protecting and advertising your products simultaneously. Find unique ways to let your packaging tell your brand story both on the inside and out. Whether your packaging is simple or a little more on the ostentatious side, make sure to set a strict budget and stick to it. The smarter you are with your money, the more of it you can use for expanding your product and service line and creating more elaborate packaging as you grow your business.

Choose Appropriate Package Designs and Styles

The design and style of your packaging should be functional, aesthetically pleasing, and easy to handle. Custom packaging offers numerous design options such as drawer-style, custom shapes and sizes, magnetic, hinged, collapsible, and more. The sky’s the limit when it comes to custom packaging design.

Surface Finishing

Whether smooth or textured, surface finishing adds a nice final touch to your product packaging that can make a lasting impression on your customers. Sensory memory is a big part of that and people often remember how certain items feel to the touch. Choose from the following finishes to help tie your packaging in with your brand:

Matte
Glossy lamination
Textured/embossed

What Is the Premium Box Process?

The process of designing and manufacturing your unique premium product boxes doesn’t have to be overly complicated. It can be as easy as choosing your colours, styles, and internal and external elements. The real question here is what do you want your box to represent? How are you going to effectively convey your brand messaging? Most importantly, how are you going to get your boxes into the hands of your target audience(s)?

Premium box creation is a step-by-step process that entails the following:

Clear specifications, box measurements, quantity, and goal. Product specifications are important because they dictate the size, shape, and sturdiness of the packaging. How big is your product? How much padding does it need? Is it fragile or durable? How many boxes do you need? All of this information is relevant to the box creation process.
Prototyping. Prototypes are like test runs for product boxes. They give you an idea of what your current design will look like so that you can make necessary changes.
Choosing the right manufacturer. The right manufacturer makes all the difference. You should go with a company that’s affordable but can still provide a high-quality premium box.

Why Choose Magenta Depot for Custom-Printed Premium Packaging

Magenta Depot offers a wide range of custom packaging options that are suitable for your precise product specifications. You have the option of choosing from our many existing templates or uploading your own designs. We also offer 3D interactive mock-ups upon request and our online ordering platform is available 24/7.

All of our packaging products are made right here in Canada and we offer an impressive two-week turnaround time for all Canadian orders without charging setup fees. Plus, you get to customize our die lines to suit your brand style!