The packaging your product comes in is just as important as the product itself. After all, the packaging is the first component of your branding that people notice. It’s the initial point of contact with your brand and it should therefore speak volumes about what you’re all about and what you have to offer.
Modern customers are attracted to custom-printed premium packaging that enhances their overall experience with your brand from the initial purchase right down to opening or unboxing the product itself.
Factors That Impress Retailers with Custom-Printed Premium Packaging
Attractive Eye-Catching Designs for Displays
Traditional Christmas-themed custom-printed packaging is all about incorporating bright colours and recognizable characters or figures such as Santa Claus, snowmen, elves, and reindeer in your designs.
Winter themes like snowflakes, candy canes, and stockings are also common design motifs. The trick is to create unique eye-catching designs that contain these traditional elements while still differentiating your product and packaging designs from all the rest.
Great Visibility for Customers
Retailers and customers alike appreciate getting a good value for their investments. Securing retail space either in the e-commerce or brick-and-mortar medium is a viable investment for your brand and you should treat it as such.
People crave a unique product and brand experience, especially during the holidays when there’s a mad dash to purchase the right gifts for loved ones. Use this opportunity wisely and give the people what they want with custom-printed premium packaging.
Easy to Pack and Deliver
The holidays have always been one of the busiest times of the year in the retail industry with large masses of gifts being purchased and shipped out worldwide. But the COVID-19 pandemic has only amplified the sense of urgency people feel in getting gifts out to their loved ones. As a result, custom-printed premium packaging should be lightweight with simple designs that are easy to pack and deliver quickly.
Designed for Quick and Efficient Checkout
By that same token, custom-printed premium packaging for your products should also make the physical checkout process more efficient and convenient for essential retail workers and customers during the holidays. Brick-and-mortar shoppers want to get in and out of stores as fast as possible, so make sure the packaging is clear and barcodes are easy to find and scan for cashiers.
Give Customers a Uniquely Fun Unboxing Experience
A big part of the magic of gift giving is watching the receiver as they excitedly open or unbox their present. Unique unboxing experiences were previously reserved for social media influencers endorsing products and brands to their plethora of online followers.
In recent years, though, giving customers a uniquely fun unboxing experience—especially for gift items—has become less of an anomaly and more of an expectation when creating positive customer brand experiences.
Magenta Depot’s Custom-Printed Premium Packaging for Christmas
From gift set packaging to jewellery, confectionary, custom garment boxes, and more, Magenta Depot has everything you need to create a truly special unboxing experience for your customers this holiday season. We offer a wide range of customizable premium packaging design, colour, pattern, and insert options that are ideal for physical and e-commerce retailers.
Working with Magenta Depot means you get significant cost savings (no set-up fees), access to a 24/7 ordering platform, low minimum orders, and a simplified design process with customized die lines to suit your style. All of our premium packaging is proudly printed in Canada, which guarantees a two-week turnaround rate and allows you to get your products to market faster. Contact us to learn more.
