Canadian Thanksgiving just passed and Halloween is just around the corner. Before you know it, it’ll be time to start preparing for Christmas and New Year’s Eve! In fact, it seems that every year retailers get an earlier and earlier head start on selling holiday themed memorabilia! Many stores have already started stocking Christmas decorations, wrapping paper, gift bags, and other holiday-related items.
How can you make your brand stand out this holiday season? Offer your customers custom-printed packaging for the holiday season in Toronto.
Important Things to Consider for Holiday Custom-Printed Packaging
Holiday custom-printed packaging needs to be unique, practical, and aesthetically pleasing to the eye. Even more than that, it needs to give people that special warm and fuzzy feeling that can only be accomplished by holiday-related items.
People tend to feel extremely nostalgic during the fall and winter months. Something about fall foliage, pumpkin spice everything, and long woolly sweaters just remind us of a simpler time in our lives. Custom-printed packaging for the holiday season should reflect that warm feeling.
Here are a few factors to keep in mind when designing your holiday custom gift boxes:
Type of Product You’re Offering
Custom-printed packaging should easily grab the attention of your retail customers. But it should also be durable and practical enough to safely transport the products inside from point A to point B. Whether you’re selling small party favours or fragile jewellery, the packaging should have the ability to protect the items inside. Use tissue paper, packing peanuts, or additional cardboard folds to secure fragile items in place and prevent them from shifting or getting damaged.
Create a Custom Holiday Packaging Budget
It’s important to allocate a specific holiday packaging budget to ensure that you don’t go overboard with your spending. Start by choosing simple package designs and patterns that are easy-to-produce and allow room for some flexibility. Minimalist designs that prominently feature your logo are a good starting point. If you notice sales starting to pick up as Christmas fast approaches, then you can consider adding more intricate designs to your gift boxes if your budget allows for it.
Test the Market with Short-Run Packaging
Short-run packaging is a great way to test the market before committing yourself financially to ordering large quantities of custom holiday gift boxes. This will give you a strong idea of which package designs, colours, and prints are more popular with your customer base. Analyze and leverage your sales data to decide if you should continue ordering a specific holiday packaging design or if you need to make some changes for the next batch.
Choose Eco-Friendly Packaging
The one downside about custom-printed holiday packaging is that most people tend to use it only once and then throw it away when they’re done with it. As you can imagine, this can have a significantly negative toll on the environment. But there are some environmentally-friendly packaging material options for you to choose from including cardboard and mailer boxes. Eco-friendly packaging materials are biodegradable and they can help you lower your company’s carbon footprint while also encouraging your customers to recycle. It’s win-win!
Design Boxes for Every Occasion
While short-run packaging is a great starting point, that doesn’t mean you should necessarily pigeonhole yourself to one specific holiday. Once you’ve gotten your footing in your preferred market, you might want to try your hand at branching out to other holidays and special occasions as well. It’s easier to start off with the biggies like Thanksgiving, Christmas, New Year’s Eve, and Easter. But depending on the types of products you specialize in, you might eventually want to also create unique birthday, anniversary, or other custom gift boxes as well!
Get Inspired by the Latest Trends
Market research is the best way to determine what’s selling and what isn’t selling in any given industry. If you need some holiday packaging design inspiration, take a look at what’s trending or going viral online. What are people talking about the most in terms of the holiday season? What hashtags are being used? These are all great indicators of where people’s mindsets currently are and what type of designs your target audiences would be most interested in.
On that note, you should also try to identify your target demographic so that you can aptly cater to their needs and taste preferences. Are you trying to attract tweens, teens, middle-aged adults, or older adults? The type of product packaging you provide will speak directly to your audience.
Advertise Your Custom-Printed Holiday Packaging on Social Media
Social media is arguably the best way to reach a wide audience base of all ages, backgrounds, and ethnicities. Practically everyone and their grandmother (literally) are on social media. Make creative videos demonstrating how your product can be used to bring holiday cheer to people’s friends and family. Use bright and colourful images that include keywords that are representative of your brand to capture people’s attention. Make your posts shareable and keep the comments on so that your followers can share your posts with their friends.
Magenta Depot Offers Various Custom-Printed Packaging Options for the Holidays
Magenta Depot offers the following custom-printed holiday packaging options for retailers and e-commerce brands in Toronto:
Simply go to our website and choose the design or multiple designs that work best for your products and shipping requirements and we’ll do the rest!
When you order from us, you get the Magenta Advantage. All of our products are made in Canada and can be shipped across the country. We have a two-week turnaround rate from the date the order is placed without any start-up fees.
Our 24/7 online ordering platform makes it easy for you to select the dimensions, colours, and patterns that reflect your product and brand.
We take pride in creating high quality custom-printed packaging that helps bring your vision to life. Contact us today to learn more or browse our exclusive product templates!
