Online beauty influencers, bloggers, and vloggers were among the first to start the whole social media product unboxing trend that’s currently sweeping the Internet. There’s something incredibly satisfying about watching someone unbox a uniquely designed custom-printed package that perfectly suits the product inside. Custom-printed packaging for cosmetics is an important part of branding. It communicates to consumers who you are and what you have to offer them. Moreover, one-of-a-kind packaging designs differentiate your brand from your competitors and create memorable customer experiences.
Here are a few key custom-printed packaging design tips for cosmetics to make your branding more effective.
Create Simple, Minimalist, Elegant Package Designs
As a consumer, there’s nothing more frustrating than reading a package label and trying to figure out what the product is for to absolutely no avail. Far too many upscale cosmetics brands fall into this trap with their package designs in an effort to be edgy or different. Avoid doing this at all costs. Keep the packaging simple, minimalist, and elegant while still clearly indicating exactly what the product is for.
Enhance the Appeal with Lamination and Scented Packaging
The best way to attract new customers and keep old ones coming back is to appeal to their senses. Embossing your packaging with a matte or shiny finish is a great way to capture people’s attention when they’re browsing through their favourite brick-and-mortar or e-commerce cosmetics store. Lightly scented packaging that’s not overpowering in the least is also a nice extra touch that will create a lasting impression on your customers.
Use Eco-Friendly Design Materials
More and more cosmetics consumers are prioritizing the need for more environmentally friendly packaging options. While a lot of brands are taking notice and striving to meet these challenges, those that don’t risk getting the boot from customers. Start by making small production changes like using sustainable and eco-friendly materials for your custom-printed packaging. Corrugated bubble wrap, cornstarch packaging, mushroom packaging, eco-friendly plastics, and recycled cardboard and paper are just a few of the many alternatives that are available.
Choose the Right Font or Text
Oftentimes, brands choose to adorn their packaging with illegible cursive text that makes the customer furrow their brow in an effort to read what the label says. If customers have to make multiple attempts to discern what’s written on your product label, then you need to rethink your packaging font post-haste. Packaging text should be easily discernable from a reasonable distance such as a storefront window or on a shelf. Your product is competing with all other products that are on the shelf next to it. Make sure that it’s a worthy adversary and doesn’t get lost in the shuffle.
Make Your Brand Logo Noticeable
Even if it’s not exactly front and center, your brand name and logo should still be prominently displayed on your packaging. Customers should be able to take one quick glance at it and immediately know that it’s your product. That’s the difference between a strong marketing and branding campaign and one that’s completely forgettable.
Magenta Depot Custom-Printed Packaging Design Solutions
Magenta Depot designs, manufactures, and distributes custom-printed packaging for cosmetics and a plethora of other types of products. Whether you’re looking for seasonal gift packaging in Canada or everyday custom-printed packaging in the GTA, we can help you bring your vision to life. Browse our online sample gallery for inspiration or send us your own custom designs.
