The perfect time to revamp your product packaging is always the present. Whether you’re an up-and-coming or well-established brand, your product packaging explains everything people need to know about your company and the products you sell.
Aside from telling a contextual and visual story, your product packaging can also elicit certain feelings of wonder, excitement, and even intrigue. For that reason, you should never underestimate the power of well-executed product packaging. Certain companies have successfully built their brands based on logo and signature packaging recognition. These are longstanding companies that have stood the test of time and continue to live rent-free in the minds of generations of target audiences and consumers thanks in large part to clever branding.
Custom-printed brand packaging is the key to achieving this kind of longevity and success. In fact, the right kind of custom product packaging can cement your brand’s designation as an industry mainstay in the popular cultural zeitgeist.
Create a Sense of Anticipation
One of the most exciting aspects of receiving a gift is the moment right before you’re about to open it. The longer you have to wait to unbox a gift only serves to amplify the feeling of anticipation you feel in terms of what could possibly be waiting for your inside. Packaging plays a big role in getting people excited about the unboxing process. When the packaging is just as enticing as the gift or product itself, that’s when you know that it’s well-made.
Create a Personalized Experience
Personalization is another key factor of gift giving, receiving, and package opening that demonstrates your brand is a cut above the rest. Going the extra mile to show your customers how much you appreciate them will pay off in a lot of different ways. Personal touches like including thank you notes for purchasing your product and allowing customers to write personal messages or inscriptions to the recipient of the gift go a long way.
Customers love to share their unique gift giving/receiving and product purchasing experiences on social media, in comments on brand posts, and even in online reviews. All of these online mentions increase your ranking power, which brings you more business.
Sustainable Packaging
Environmentally friendly and sustainable packaging is another issue that’s close to a lot of people’s hearts when it comes to the brands they support. People want to feel good about purchasing certain products in knowing that their favourite companies are doing right by the environment. Eco-friendly recyclable packaging such as cardboard can be upcycled from previously existing materials to reduce the amount of waste that ends up in landfills.
Some companies even have extensive packaging recycling programs and initiatives that educate customers about sustainability.
Uniquely Memorable Unboxing Experiences
Countless social media influencers have emerged over the past few years. Many of them have made a name for themselves simply by showing themselves using products and discussing what they like and don’t like about them. Part of that process is showing the unboxing experience on camera. These products are often gifted to influencers or they have a deal with the brands to get free publicity and exposure on a variety of online platforms. This is a great marketing strategy because it helps brands reach out more effectively to their target audience members on a seemingly personal level. Word of mouth advertising from influencers is akin to getting a recommendation from a friend. Influencers rarely endorse products they don’t firmly believe in because their reputations are always on the line.
Creating a unique unboxing experience is important because it keeps audiences engaged and even interested in purchasing your products themselves.
Immense Cost Savings
Paying special attention to what goes into the creation of your product packaging makes it easier for you to find deficiencies. Once you can pinpoint what types of improvements your product packaging process needs, you can implement those changes in a cost-effective way without necessarily having to compromise on design and workmanship quality. Expect to go through a few different product packaging prototypes before you find the right one for your brand messaging.
Showcase Product Quality
One of the practical functions of high-quality packaging is to aptly showcase the quality and other noteworthy attributes of your products. Sturdy and aesthetically pleasing packaging is the perfect marriage between functionality and form. Great eye-catching packaging differentiates your brand from your competitors and reassures customers that the product inside is of a high caliber that warrants protection. It also tells your brand story and provides consumers with all of the information they need about your product in a creative way.
Improved Protection and Security Measures
Durability is a crucial feature of custom-printed brand and product packaging because it prevents your product from sustaining any damages during the often-tumultuous shipping and receiving process. You can’t control how roughly or gently your packages are handled after they’ve left your warehouse. But you can rest assured that the products inside won’t be damaged by rough handling if you use heavy-duty packing materials to safeguard them during the transportation and delivery process.
Better Handling and Shipping Convenience
Lightweight and four-sided packaging with flat surfaces is a lot easier and more cost-effective to store, handle, and transport than oblong or oddly shaped boxes. Keep this in mind when designing your custom-printed packaging as it could reduce the risk of damaging the exterior packaging and ensure that it arrives at its final destination completely intact. Mark fragile items accordingly, so that carriers know handle them with extra care.
Winning Highly Coveted Shelf Space
Product placement on a brick-and-mortar store shelf is crucial to how much visibility your product gets. Highly anticipated products with unique and beautiful custom-printed packaging are more likely to get the coveted shelf space than plain or unattractive packaging to entice more customers.
Get Custom-Printed Packaging in Canada
Magenta Depot provides custom-printed product and gift packaging in Canada. Companies that order custom-printed packaging from us benefit from what we like to refer to as the Magenta Advantage. That includes:
- A fast and reliable two-week turnaround rate
- All packaging is printed in Canada
- No setup fees
- No minimum order requirements
- Convenient access to our 24/7 online ordering platform
- Simplified design process including custom die lines
Contact us today to learn more!
