If you’re reading this, chances are you’ve just finished or launched a new product that you want to get into the hands of your customers. You’re attempting to figure out the fulfillment procedure and compare custom-printed packaging with stock packaging. Which one is better for your business and which one will generate more ROI? This post explains both options and why custom-printed packaging is a better option for your business.
What Is Custom-Printed Packaging?
Custom-printed packaging is packaging that is specifically designed and printed for a particular brand or product. It can be used to communicate the brand’s identity and values and can help to create a stronger connection between the brand and its consumers. Custom packaging may also be utilized to distinguish a product from its rivals, and it can be more successful in communicating it’s message with customers.
What Is Stock Packaging?
Stock packaging is packaging that is not specifically designed for a particular brand or product. It is pre-made and available for purchase from a variety of suppliers. It is usually less costly than custom-printed packaging and can be used to package a wide variety of products. It may not, however, be as strong as custom-printed packaging in communicating a brand’s identity or message.
Why Is Custom-Printed Packaging More Suitable for Brands?
There are a few advantages to using custom-printed packaging for businesses. Custom-printed packaging might be utilized to better express the personality and values of a company than standard packaging. With this approach, you can use branded logos or designs, as well as colours and styles that customers will quickly recognize and associate with your brand identity. Essentially, custom-printed packaging can distinguish your brand from other companies.
Well-designed custom-printed packaging can be very eye-catching, and this can help to set a product apart from its competitors. Increased brand awareness can, therefore, lead to more sales in the long run.
Why Should Brands Avoid Stock Packaging?
There are a few reasons why businesses might want to avoid stock packaging. Stock packaging is often less distinctive than custom-printed packaging and may not be as effective in communicating a brand’s identity or message.
That said, stock packaging can be a sensible choice for products that are not marketed to individual consumers, such as food or other consumables. It can also be advantageous for products that are sold in large quantities to retailers or distributors. Stock packaging does come with lower costs, so startups and small businesses may opt for stock packaging if they have a limited budget.
Custom-Printed Packaging at Magenta Depot
Both custom-printed and stock packaging are available at Magenta Depot. We offer many different custom-printed items including custom-printed food packaging, custom-printed gift boxes, all the way to pillow boxes. Our customers love ordering custom-printed products because it adds a unique touch to their business.
Ordering from us also means you get the following Magenta Advantages:
- 24/7 access to our convenient online ordering platform
- No setup fees
- Fast two-week turnaround time
- A simplified design process
- And low minimum orders accepted
Contact us today to learn more or to place an order!
