In addition to being highly competitive, the fashion industry is already oversaturated with countless name brands that we all know and love. They’re in a category all their own and can’t be touched.
Then, there are second tier, newly emerging fashion brands that are constantly popping up on the scene. How can you make your apparel clothing brand stand out from the countless others that are already on the market?
The secret to building a successful fashion and clothing apparel empire is great marketing. You have to know how to properly brand your clothing line. Custom-printed apparel packaging is the key to helping you gain brand awareness.
Why Using Simple, Non-Branded Apparel Packaging Is a Mistake
Every business’s ultimate goal is to build up brand awareness and reach out to as many potential customers as possible to eventually grow their brand. Simple, non-branded and boring custom retail packaging is certainly not the way to go about achieving that level of success. In fact, it’ll do the opposite by pushing your brand further and further into retail and e-commerce obscurity.
Custom-printed packaging takes a lot of time and effort to design, so why not get the most out of it by showcasing your brand and everything that it has to offer? There’s a difference between simplistic or understated elegance and being plain. Opting not to fully display your brand on your custom-printed packaging can result in negative customer experiences and make your brand forgettable.
Examples of Effective E-Commerce Branding for Apparel Boxes
Here are some tips for enhancing your custom-printed packaging for your clothing brand.
Use Imagery and Messaging That’s Aligned with Your Brand
E-commerce women’s fitness apparel is really popular right now, especially considering how hard it’s been to purchase clothing in-store during the pandemic. Although in-store shopping will soon be made available again, many customers have already committed to purchasing fitness apparel subscriptions online.
Ellie Fitness is the perfect example of a masterclass in custom-printed apparel subscription boxes. The packaging is simple, elegant, yet extremely effective.
Each box features a signature soft pastel hue such as light pink or lavender with the brand name “Ellie” elegantly sprawled across the top in a beautiful white cursive print. Upon opening the box, customers are immediately greeted with an inspirational quote such as “We’re in this together” on the inside flap to encourage their workout and exercise journey.
Meanwhile, all of the fitness apparel and equipment is carefully packaged and organized for optimal convenience and quality maintenance during transportation. If that isn’t clever marketing that’s aimed at enhancing the unboxing experience, we don’t know what is.
Make a Bold Statement
Urbane Box is another example of simplistic, yet classic and instantly recognizable branding. The exterior of the box is simply black with white lines along the edges complete with a bold white circle featuring a large print of the brand initials directly in the center. It’s an understated, yet unmistakable marketing and subscription box design choice that perfectly suits the aesthetic of the brand.
Custom-Printed Apparel Subscription Boxes and Gift Packaging in Canada
Magenta Depot is a leading supplier of custom-printed retail, e-commerce apparel, and gift boxes in Canada. We provide both short– and long-run packaging orders based on your needs. All of our boxes are printed in Canada and can be shipped all over the country. We also offer a convenient 24/7 online ordering platform, significant cost savings with no setup fees, a two-week turnaround rate, and a simplified design process with customizable die lines. Contact us today to learn more!
