Product packaging is an essential component of any new product launch. It gives customers the first impression of your product and in some cases, your brand. But product packaging is about so much more than just the visual design.
Everything about your packaging has to stand out if you want it to have a fighting chance against your competitors. Even if you’re in a totally niche market, you still want your product packaging to make a statement. Here are four tips for creating successful branded product packaging that practically sells itself.
Do Market Research
Unless your product is an entirely new innovation or invention, chances are you’re going to have some competition on the market. Make sure you do your research to understand the market you’re getting into and where your current competitors stand.
Differentiate Your Brand
Packaging says a lot about your brand and your product. Through brand messaging, text, and images, packaging communicates to your target audience what your product is all about and how it empowers them and enriches their lives.
If you’re a relatively new company or are just launching a new product, then chances are that there’s already someone doing what you’re doing or something similar. Thorough market research can help you learn about your competitors so that you can come up with innovative ways to differentiate your brand and maybe even establish yourself as an industry disruptor.
Plan the Perfect Delivery
Custom-printed packaging design and functionality are equally important nowadays. Considering most people order products online, your packaging needs to be just as sturdy as it is aesthetically pleasing. Understandably, end users want their products to arrive at their doorstep completely intact, so you need to make sure that your packaging can withstand all of the turbulence that goes on during the delivery process.
You can’t control what happens while your product is being shipped, but you can anticipate and plan for certain problems that might occur and create a durable yet visually appealing packaging design that can sustain rough handling or climates.
Integrate Your Brand Design
Custom-printed packaging design gives you the opportunity to tell your unique brand story. Visual representation matters just as much as the text on your packaging. Customers aren’t just buying your product; they’re buying your brand story as well. Prominently displaying your brand image and logo on your product packaging creates a memorable experience for your customers.
Choose the Right Custom-Printed Packaging Service
Working with an affordable and renowned custom-printed packaging company such as Magenta Depot makes a big difference in terms of what you can expect from your packaging design and quality.
We provide custom-printed boxes made in Canada. Ordering from us also means you get the following Magenta Advantages:
- 24/7 access to our convenient online ordering platform
- No setup fees
- Fast two-week turnaround time
- A simplified design process
- And low minimum orders accepted
Contact us today to learn more or to place an order!
