Despite gaining unparalleled popularity in recent years, mailer boxes aren’t a new invention. They’ve been around for as long as people have been ordering products from catalogues to be delivered in the mail. More recently, they made the jump into the digital age as people are ordering items online more than ever using various platforms.
Just as the method of ordering products has evolved, so too has the standard for custom-printed packaging and mailer boxes. We live in a much more environmentally-conscious world now and many companies have adapted more sustainable methods of designing and constructing their product packaging.
Here’s how e-commerce businesses can make an unforgettable impact on customers with branded custom-printed mailer and subscription boxes.
Factors That Drive the Rise of Branded Mailer Boxes for E-Commerce Retailers
Custom-Printed Mailer Boxes Make a First Impression
Custom-printed mailer boxes are the first real-world tangible touchpoint customers have with your brand and product. Therefore, they present your brand with the opportunity to make an impression on your customers. Whether that first impression is a positive or negative experience is completely up to you. This is your moment to make a lasting impression on your customers, so make sure you make the most of it.
Impress Customers with Beautiful and Unique Packaging
The first thing customers see when their order is delivered is the packaging that it comes in. Gone are the days when a plain brown cardboard box with the shipping information was enough to spark interest and excitement. Now customers want to see a fun and uniquely branded box waiting on their front porch when they get home from work. Uniquely branded custom-printed subscription boxes are like free advertising for your brand, so make sure you take advantage of it as much as possible.
Sustainable and Eco-Friendly Packaging
Aside from aesthetics, sustainability is another top concern for most online shoppers these days. In the old days, companies used to pack their shipping boxes with packing peanuts to prevent their products from getting damaged during the delivery process. However, packing peanuts along with plastic packaging liners are slowly starting to go the way of the dodo bird and making way for much more eco-friendly, recyclable, and reusable materials. Eco-friendly packaging is typically made of corrugated cardboard that consists of about 90% recycled materials. Logos and images are printed with water-based ink to limit the impact of dyes containing toxic chemicals.
Total Design and Customization Flexibility
Custom-printed mailer and subscription boxes offer complete design and customization flexibility. You have the option of choosing from a variety of design templates or creating your own unique designs to accommodate your products and shipping standards. Simply input your colour preferences, box dimensions, shape, uploaded graphics, and desired text, and you’re good to go! Plus, you have the option of choosing short-run packaging orders for seasonal products and promotions, so you won’t be stuck with a bunch of extra boxes that aren’t going to be used.
Cost-Effective Premium Packaging
Save money with custom-printed mailer and subscription boxes. In the past, packaging providers had minimum order requirements and policies in place to encourage e-commerce retailers to purchase more products than what they actually needed. Oftentimes, these unused mailer boxes would go to waste because they weren’t used in time—especially if they were for seasonal promotions. Not only is this a huge waste of money, but it also has an incredibly negative impact on the environment with more unused boxes ending up in landfills.
E-commerce shopping has become incredibly popular in recent years, and it’s expected to continue to see exceptional growth in the future. Hence, it makes sense to make high-quality custom-printed packaging more affordable and widely available for all online brands, regardless of the size of their business. Brands have the option of choosing short- or long-run packaging orders depending on the requirements of their current product promotions and advertising campaigns.
Easy to Label and Print
Mailer boxes are designed in such a way that each section can be separately printed and labelled to feature unique designs and packaging information. You can also include your brand logo on each box panel for maximum visibility and easy branding. Custom-printed mailer and subscription boxes present a clean and elegant aesthetic that your customers will always associate with your brand.
Worldwide Trends Driving Branded Mailer Boxes as a Consumer Preference
Branded mailer and subscription boxes are making a big impact on consumers and they’re here to stay. Social media influencers are especially intrigued by this unique form of packaging because it helps them endorse products that they truly believe in and are paid to market to their large group of followers and fan bases. Here are some notable worldwide trends that are driving the popularity and growth of branded mailer and subscription boxes.
Rise in E-Commerce Enterprises Around the Globe
From small start-ups to large enterprises, brands around the world are recognizing the importance of high-quality aesthetically pleasing custom-printed packaging for their products in the digital age. Packaging does so much more than simply protect products from damages or provide logistical data. It’s also there to make a statement about your brand and introduce it to a much wider audience base than ever before.
International Environmental Awareness
Environmental issues are at the forefront of everyone’s stream of consciousness these days. As a result, more and more brands are making a pointed effort to reduce their environmental impact by limiting or completely eliminating the use of plastic in their products and packaging as much as possible. Custom-printed packaging, such as mailer and subscription boxes, is typically made with sustainable, eco-friendly, recyclable, and biodegradable materials to address the environmental concerns of modern consumers.
Concerns Regarding COVID-19
Of course, another reason custom-printed mailer and subscription boxes have gained such fervent popularity in the e-commerce realm is due to concerns surrounding COVID-19. More people are inclined to engage in online shopping in light of the pandemic, which means e-commerce retailers are busier than ever managing orders and shipping products out to customers around the globe.
Where to Get Custom-Printed Mailer and Subscription Boxes in Canada
If you’re looking for beautifully designed and crafted custom-printed mailer and subscription boxes in Canada, then look no further than Magenta Depot. All of our products are printed in Canada, we offer a guaranteed two-week turnaround on all orders, and there are no setup fees so you get significant savings. Plus, you have 24/7 access to our convenient online ordering platform and we use a simplified design process with customized die lines. Contact us today to learn more or to place an order!
