For businesses that have physical products, packaging is a critical step of branding. However, packaging may be costly, and if you’re brand-new to the business, you might be afraid of adding in extra costs.
This is why A/B testing is beneficial. It allows you to test two different versions of your product packaging by giving one version to one group and a second version to another group. You can then compare how each version performed and make tweaks or adjustments where needed.
Keep reading to see why short-run packaging is a great solution when conducting A/B testing of new product packaging.
Why Is Short-Run Packaging Perfect for A/B Testing Packaging?
Short-run packaging minimizes inventory costs because it is printed in smaller quantities. This makes short-run packaging the perfect choice when introducing new product packaging.
Affordable Short Runs
Short-run packaging is affordable, which makes it a great option for businesses that are testing new product packaging or those looking to reduce inventory expenditures. Printing in smaller quantities helps to minimize costs because you don’t need to order as many products in one batch. This way, if you want to make changes, you won’t be stuck with unused packaging designs.
Quick Turnaround Time
Short-run packaging also offers a quick turnaround time. If you need to change your packaging quickly, Magenta Depot can help you do that with short-run packaging. It is less time-consuming than traditional printing methods, which means you can get your new packaging up and running in no time.
Personalization
Personalization is key to a successful short-run packaging campaign. When you personalize your packaging, you show that you took the time and effort to make it personal for your customer. If you have a holiday campaign coming up, you can order a specific quality of packaging (e.g., bakery boxes or pillow boxes) and personalize them quickly. Magenta Depot offers many pre-determined custom-printed packaging design templates if you don’t have a design template of your own.
Important Criteria for A/B Testing Your Product Packaging
Before you begin your short-run packaging campaign and you’re A/B testing, here are some things to consider.
Test for Repeat Purchases
When testing new product packaging, it’s important to consider whether or not the packaging will intrigue your customer to make a repeat purchase. If you can get your customers to buy your product once, you want them to buy it again, and packaging is a key part of that.
There are many different types of packaging that can intrigue your customer to make a repeat purchase. Some examples include:
- Packaging that is visually appealing
- Packaging that is unique or different from other products on the market
- Packaging that is personalized for the customer.
- Packaging that has interesting and eye-catching designs
Test Based on Location
Short run-packaging is perfect for A/B testing your product packaging by your customers’ demographics or location. If you want to test new product packaging in a new city, short-run packaging is the way to go. In addition, you can use short-run packaging to test a variety of package designs in various regions of the country to determine which types of boxes perform the best and where.
Test for Suitability for Sharing and Promotion
If you can make your packaging so intriguing that people can’t help but share it on social media, then you’ve done a great job! Short-run packaging is fantastic since it allows you to evaluate various custom-printed packaging designs and see which ones are the most popular. User-generated content is another key benefit of sharable packages. That’s a few more Instagram posts you didn’t have to create.
Benefits of A/B Testing Your Product Packaging
Below are some of the main advantages of A/B testing your product packaging.
Get Important Data
When you’re A/B testing your product packaging, it’s important to get data that will help you make decisions about your packaging.
Some things you may want to track include:
- How well the new packaging draws attention
- Whether the new packaging is easy to open
- How the new packaging protects the product during shipping
Know What Works
A/B testing can be an important tool for understanding what works best for your product packaging. When you test different versions of your packaging, you will be able to determine what works for you.
Understand Your Targets Better
It’s critical to obtain data from your team and customers when A/B testing product packaging so that you can figure out what your brand demands in terms of packaging. This feedback can help you understand what customers prefer and help you choose the best packaging for upcoming campaigns.
Speed Up Decision Making
By tracking certain metrics, such as how well a new design draws attention or how easy it is to open, you can make informed decisions about whether to stick with a new design or not. This information can also help you make decisions about your packaging in the future.
Short-Run Packaging Solutions for Testing Packaging at Magenta
Depot
For over 20 years, Magenta Depot has been one of the top manufacturers and suppliers of custom-printed packaging in Canada. We offer a variety of short-run packaging solutions that are perfect for A/B testing your product packaging. Our quick turnaround times and affordable rates make it easy to get your new packaging up and running quickly. Plus, our personalized designs will help you stand out from the competition.
When you work with us, you get the Magenta Depot advantage. All of our products are printed right here in Canada, which allows us to guarantee a fast two-week turnaround rate with low minimums and significant cost savings for our clients. Plus, you get the convenience of ordering directly from our 24/7 online platform and you can use our simplified process to customize your designs! If you’re looking for a simple, cost-effective way to package your products in Toronto,
our short-run packaging options are the right fit for you.
Contact us today for more information or to place an order.
